Business Objective

Microsoft sought to promote Microsoft 365, its suite of productivity and business apps, to students and young professionals through an influencer marketing campaign. The goal was to drive awareness and adoption of Microsoft 365 by positioning it as an essential tool for collaboration, productivity, and business needs.

My Role

I was brought on as an influencer to help develop and execute a targeted social media content strategy aimed at the student and young professional demographic on my Tiktok channel.

100k

followers

$67k

revenue

4.2M

likes

Research and Audience Insights

To inform content development, I conducted audience research through the following efforts:

• Instagram polls: Created 3 different Instagram polls answered by over 13,000 followers to identify challenges and pain points my audience faced in productivity and learning
• Audience interviews: Interviewed 10 followers through DM outreach to gain deeper qualitative insights into their experience using productivity and collaboration tools.