Immediate Changes:

1. Add the best 3 of these hashtags to the page’s Community Hashtags

   1. AI*
   2. NLP
   3. SaaS
   4. B2B
   5. Marketing Services*
   6. Brand Voice
   7. Content Intelligence*

2. Re-write the “About” section

   1. Include details about its history
   2. The aha moment
   3. Why Pluralytics exist (Mission)
   4. Emphasize innovation and use of AI

   ABOUT:

   Two years ago, our founders Alisa Miller, Rick Byrne, and Morteza Nia had a theory that people can be grouped based on the way they respond to language. They decided to speak with scientists at MIT to see if this theory was possible.

   And it is.

   They started analyzing consumer reports from the MRI Simmons database to create clusters based on Schwartz’s theory of basic values. These clusters were mapped based on how much people value something in their life. In the end, they identified 5 values target audiences.

   Using these values, they built Pluralytics AI, a software that powers values-driven communications.

   Pluralytics and its ValuesFinder™ SaaS solution equip brands with real-time Content Intelligence to select and apply language thoughtfully and purposefully. Pluralytics tells you how to write before you need to complete tests on your copy’s user engagement. We also tell you if your copy is on-brand with your company’s voice. By using our software to predict which words will resonate with your audience and stay true to your brand voice, you can skip spending time and money on messaging testing and find the correct words to make sure your copy connects.

   But we’re not like any other AI language generation tool. Since we have access to extensive consumer reports, we can make AI write to cater to any demographic. We appeal to the why, or as we like to call it: values. We add an extra step to AI language generators by incorporating this human characteristic to help you better market your business.

   When you need to sell a product or send a message, you must execute it in your own language to set your brand apart. We can help you identify this language and target your customers using our software to maintain a consistent and effective brand voice.

3. Update Employee Roster

   1. Ask all employees to add Pluralytics to their LinkedIn

4. Update Demo video in the “Video” section of the page

Social Posts Improvements

1. Add the following hashtags to every post
   1. #communications #AI #artificialintelligence #NLP #naturallanguageprocessing #SAAS #values #contentintelligence #valuesalignment #millennials #genz #financialservices #healthcare #brandmessaging #brandvoice #branding #companybranding #employerbrand #languagerecommendations #enterprisecommunications #HR #HRComms #brandagility #brandstrategy #marketing #marketingservices #b2b #techstartup
2. Diversify posts
   1. article post
   2. founder story/focus on the company’s origin and story
   3. Example of services in action
   4. current event post
   5. content suggestion post
3. Add images, carousels, videos, etc. to posts. NO LINKS
4. Urge all employees to engage with content within the first hour
   1. slack channel with everyone in P’s circle

Untitled

LinkedIn Event Once a Month

• LinkedIn Events allow you to either achieve maximum reach or collect leads from your target audience.
• scale your attendance through organic discovery
• Members get them via a weekly recommendation email and their “My Network” tab
• When shared to the feed, your event stands out with a highly visual banner and prominent CTA button

^Can potentially replace a conference event

case study format